As I learned in my class, Creating an Identity (Nicole's Classes), a final logo doesn't start off perfectly. Sweet Reese is an all natural, homemade dog biscuit company, so I brainstormed as many words that came to mind that related to this. I was initially hesitant to use such a traditional shape as the dog bone for the logo, but as I sketched it out I came up with something that I thought was pretty interesting.
Once I uploaded it to Adobe Illustrator I wasn't having as much success getting the logo to match up with the feel of the original sketches. Melanie (our class instructor) gave some feedback and I went back to the computer and came up with a couple more options and finally one that I thought captured the essence of my original sketch. It clearly identified that it was dog related (bone shape), but it also had that handmade and playful quality that I wanted to capture. YAY!
This entire process took WEEKS to go through it all. Brainstorming, gathering inspiration, sketching, drawing in the computer, back to brainstorming, back to the computer and then came trying to pick colors. I have to admit, I went with this color scheme because I love that shade of blue. I chose brown because I was thinking of a natural kraft bag or box for packaging.
I love seeing the progression of all the versions side by side.